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Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More

This post covers the unique core aspects of e-commerce sites that make online shopping possible. Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and polices, or does not seem to provide personal benefit, they leave. Read More

A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value". In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper. Read More

A friendly greeting, a warm handshake, a nice smile and an exchange of business cards. The first impression game does not only depend on you but also your cards. It can end conversions with a bang or help you start a great one. If your business card does not reflect your personality or blends right in with the other boring cards, you might consid Read More

Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

Starting out young is wonderful, starting out young makes you a shining star among the crowd and starting out young means you are reaping the advantages that the world offers much earlier. However, being a young entrepreneur can be disastrous if you don't keep a close eye on your finances. Read More

A series on how to start, grow and maintain your own online business. Read More

Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember Read More

Let's imagine your customer has just purchased a new barbecue grill, or an entertainment center, or a sunroom. How should the salesperson handle this engagement opportunity? Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More