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Going green can be a matter of personal choice — of wanting to make your business better for the environment. But going green can also be good business. With the many tax deductions and credits available to business owners, making your company more sustainable can pay off when you do your taxes. Read More

It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

Rupert Murdoch became the owner of his first newspaper, the Adelaide News, at the ripe old age of 22. Today he owns 170 newspapers, including the crown jewel, the Wall Street Journal. He explains why the Wall Street Journal's circulation has grown since September 2007 (a month after Murdoch bought it), while the other ten largest newspapers in the U.S. have shrunk. Why? The answer may surprise Read More

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a specialist offers the following advantages: Read More

Writing is a natural skill-set, which by design or by default, most everyone has. It is a gift for you to utilize in all of your business-related pursuits. It enables you to market, sell, merchandise, attract, persuade, affect, convey, communicate, network, correspond and more! Tips and advice for Read More

Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter. Read More

From CPA Bernard B. Kamoroff and PowerHomeBiz.com, here are seven tax tips for small and home business as you approach the filing deadline for federal income taxes. The article talks about ways to save substantially through a variety of means from making sure to write off expenses correctly and remembering to write off any damaged or unusable inventory. See the rest of the tips below. Read More

Whether you are in the business of making money, running governments, or organizing communities - teamwork is essential. It is the basis of engagement, innovation and success. Business.gov's Caron Beesley provides 10 tips from the experts on how to build your business into an efficient and effective team effort. Read More