BizSugar.com › User › akoyapearl › Voted

Selling and Marketing Yourself Means Spelling Out ALL of the Benefits, Advantages and Value to Your Prospects and Customers!

Join me for a serious, though weird and irreverant, look at these principles.. Read More

Could a deal reportedly being hammered out between Google and Verizon spell trouble for small businesses marketing content online? One news report (in the New York Times) claims the agreement could allow different tiers of service for content providers. The story claims "Google and Verizon, two leading players in Internet service and content, are nearing an agreement that could allow Verizon to speed some online content to Internet users more quickly if the content’s creators are willing to pay for the privilege." Could this mean having to pay an Internet provider for faster loading of your content, something likely to benefit larger companies with deeper pockets? Google is denying some of what has been reported and both companies claim the move won't affect the level playing field enjoyed by all content providers and users (including small businesses and their customers.) What do you think Read More

Perhaps never before in business has anyone been able to succeed so much by using so little!

Lessons abound from this 80s television classic. It's about resourcefulness, wit, improvisation, bootstrapping, and making the most out of limited resources.

Learn to succeed...the MacGuyver Way Read More

Interview with Jay Baer, Founder of Convince and Convert, on how to spread and reuse your online content to maximize clicks and engagement. Video interview Read More

It takes a lot to coordinate and organize a massive 5-hour event, especially when you're marketing the event for charity in a small rural town. This feel good marketing story helped raise $100,000 for cancer in one day because of three key reasons Read More

Manufacturing executives said it didn’t apply to them. (They were dead wrong.) Software development executives said it didn’t apply to them. (They were dead wrong.) Business & technology services executives said it didn’t apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn’t apply to them. And of course they are right. Right Read More

I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation Read More

I do! It’s the cry of more and more people regardless of their age – entrepreneurship is a growing trend – yet there is more to being a successful entrepreneur than being self-employed as anyone who has ever tried to build a business will know.. Read More

A few years ago, I was talking to a sales manager. He was expressing some frustration, “I’m doing my job of selling, my customers need to start doing a better job of buying!” When you think about it, there’s actually a lot of truth to that statement — at least the “doing a better job of buying” part. Read More

When developing a plan for operating a sales territory or chasing down a specific opportunity, both the Solution Selling and Consultative Selling frameworks have proven their value. I am far from alone in being a huge fan of the underlying concepts and best practices. These approaches and combinations thereof have supported the transformation of legions of “wannabes” into legitimate sales professionals Read More