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LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More

Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More

The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More

Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More

With so many blogs popping up every day, it's hard to determine which ones you should read and which ones you should pass by. Lucky for you, there is one list of valuable business blogs that you should take a moment to look through. Whether you are just starting out or already have an established business, you should be able to find any informat Read More

The impact of this customer comment book on your prospects, and therefore your sales results, can be phenomenal. Read More

These days a lot of our communication is via other means than face to face or even the telephone. When communicating by email to a customer's question or request, you may think you are communicating clearly but are you really? Have you ever faced the situation where a customer keeps emailing back asking the same question in different ways? There a Read More

This video from MetaCafe looks at small business video marketing and its benefits. Can you think of any not covered in the video? Among those mentioned are: 1. brand recognition 2. increased sales 3. increased traffic 4. status as an expert Please watch the fun and short clip and if you can think of any other benefits, leave a comment below. Read More

Ron Corning of SBTV.com gives some interesting tips for small business recession survival in this videotaped interview. Some of the suggestions are just common sense others may surprise you. The high points: --Repackage your products and services to increase sales --Don't lower prices because of the impact it may have on future business and lon Read More

This interesting story from the BBC about how small business loans remain a challenge examines how the recession has been hard even for small businesses that are fairing well especially when it comes to credit. According to the story, banks have increasingly shut out small businesses even in cases where credit had earlier been extended and busines Read More