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Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More

According to a recently released report by BabyCenter, moms of young children are increasingly using social media. Sixty three percent of the 25,000 women questioned reported being active on social networks, up from 11 percent in a similar study in 2006. Patch spoke with a few local moms to see if BabyCenter's results were accurate for the moms in Read More

It's quite a boon for a small business to have a great URL and a dynamic online presence. But what if you have a fabulous site that no one visits? If you're in that boat, you're missing out on potential sales and revenue for your business. So what's the best way to drive traffic to your site? Read More

The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential success factor for prospective coaches to consider. Read More

Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. If you're heading off to business school right now, reading this on your iPhone, dreaming of buying your own island - sorry for the ice bath of reali Read More

Good thoughts on marketing/business Read More

People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More