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Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More

Want a sure fire way to stay motivated and moving forward? Choose optimism! Even though most of us think optimism is a characteristic we're born with, the truth is it's a choice we make every minute of every day. Read More

While the recent Digg bans have caused much online controversy, little attention has been given to the larger issue affecting users of social sites, namely user rights. Read More

Check out these 10 tips for guaranteed sales success. Each tip includes a BONUS article! Read More

There is cutting costs, and there is cutting your nose off. Many are pushing and many are buying that you can deliver effective sales training remotely without direct interaction. The reality is that while you can show someone something remotely it is very different than impacting and delivering sustained behaviour change. Read More

Great list of helpful Web 2.0 services. Read More

Done right business plans aren't something you use to lure investors and then stick in the bottom of your desk drawer. Rather, they become living documents that guide your business, keep you on course, and -- yes -- adapt as your businesses changes. But too often, business plans are rife with problems -- expert Tim Berry breaks down the top 10. Read More

This is Day 2 of the 28 Days to Better Selling with Shane Gibson. Today's focus is on developing a set of criteria and aggregating your referral sources and centers of influence to help you maximize and prioritize your referral generating opportunities. Today's assignment is: 1) Brainstorm all possible criteria for CIO and referral sources Read More