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Classic cars have created raving fans that are loyal and extremely profitable. Your marketing strategy can create the same type of loyalty and become a classic if you think in terms of services that are sustainable, ignite emotion, and deliver a perceived long-term value Read More

Social bookmarking is a great way to get good amount of website traffic and targeted visitors to any websites. It helps to increase your branding and back links Read More

“What companies do you think of when I say Excellent Customer Service”? People answered, LL Bean, Disney and Ritz Carlton. All 3 great answers but I wondered aloud why none of them mentioned their own companies?

If you focus just on the interaction of the sale, you will never focus on the experience the customer has around the sale. From the moment they contact your business and all through the process, there are things that you have to focus on or else they could derail that sale and customer retention .
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As blogs become an integral, indispensable part of a modern business, competitiveness and pressure to blog mount! A blog has become an added, highly-effective tool to win over the next client. But the pressures involved in blogging your business to success? "Oh my..." Read More

The National Federation of Independent Business has put together this video about concerns raised over the new healthcare reform legislation. The reform remains controversial with small business organizations who insist it will be costly and prevent both growth and creation of new jobs. However, supporters insist many small businesses will be exempt from the healthcare mandate and that it will eventually make healthcare less expensive for all business. What do you think. We'd love to hear from the community on this. Leave your comments below Read More

Wile E. Coyote was the poster-child for persistence and creativity in overcoming obstacles. What can his example teach you about business Read More

Maybe it's time for a serious marketing mindset shift. If you TRULY want to be successful , then you need to change your thinking about what marketing IS Read More

It's an inspiring story about initiative, human spirit, the extraordinary and the never-say-die attitude! But it's not just about looking for a job...the principles personified by one incredible man Read More

Blogging for International Markets. Case study looking at the experience of Irish companies using blogs to support their international market expansion. Read More

There are more readers like me than ones who are not. I know. I’ve talked to them. I’ve been talking to them about why they don’t comment. It seems that we have the same secret reasons for not leavin Read More