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I'm talking about your brother-in-law's uncle and your grandmother's cousin's niece who once had this friend that told them you should have this insurance carrier or only buy this amount of coverage or you should only be paying this a year in insurance premiums. Read More

A B2B audience isn’t searching for “sexy marketing,” with simple, branded web 2.0 messages (Salesforce is about as close as B2B comes to sexy); the B2B buyer is more sophisticated, looking for informational articles, blogs and anything that may or may not give them incentive to buy. Read More

Tangible value is a gift that give on giving throughout the life of the product, why not get full benefit from it as a seller. Make sure buyers understand and calculate full value when evaluating your offering, their investment and returns. Read More

The only thing apart from money that we can spend is time and social media eats it! I want to get back to Google + but don't have time, what's the answer? Read More

As the great game of sales continues to change, you are going to have to be as prepared to not present as you are prepared to use your slide deck. Read More

Hey, are you in the throes of Google+ mania, or are you distinctly underwhelmed? I’m definitely in the former camp for a lot of reasons. One of the main ones is its versatility, which is best described by Mike Elgan. Read More

The infringement suit between Apple and HTC is probably the most concerned subject recently. So why Apple is so aggressive in the patent war? Read More

An interview with Garrick Pohl, founder of Zipments.com, about where the idea for Zipments came from and the future of the buyer powered market. Read More

True leaders realize that, by definition, the word "leader" places one at the front and not the rear. Yet many, many executives try to lead through fear and intimidation. This isn’t really leading at all. It’s pushing. Those of you with time in the military probably understand this concept well. Read More

As a social media advocate or maven or even a guru, how are you doing? How's your Twitter account looking? How's your blog doing? Do you know? If you'd like to be sure, test them here for FREE! Read More