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How often have you met a prospect, spent time doing all the right things (asking open questions, getting to the root of the issue, fleshing out a solution, positioning yourself as the only viable supplier —.) only for your carefully qualified great prospect to decide to do nothing? Read More

Oh My, a cat twitters? Because, after all, users believe other users, more than they believe corporations or sponsors or marketers or advertisers or whatever you want to call the people who actively try to sell them stuff. Even if those other users are cats. Or pets of some kind. Interesting indeed! Read More

If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this: Conversion Optimization. Read More

Most go out and write a business plan. Business plans are great tools in planning your business as well as thinking through all of the small things that business owners have to deal with each and every day. They are very good road maps for a business owner. But, there is one thing that almost all new business owners miss - and that is their person Read More

“Traditionally business decisions about product lines, hiring/firing employees, and raises are made by analyzing trends, and mapping out decisions made in the past,” Markworth said. “Today's business world changes too quickly, and so we've developed a tool that will allow a real time report that projects the impact of the decisions made into the f Read More

I get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Read More

Would you agree? This article speaks of pure traffic without needing SEO to rank in Google? As an online business owner, do you agree? Read More

Obesity in the workplace is becoming an issue. I even have a friend working for a Food Production company that receives an IR for that. Does that really made sense? Is is fair to your employees? As small business owners, what's your view? Read More

Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More