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In this episode of the All About Business Blogging Podcast I talk about 12 cool (and simple) ways to make your blog sticky. For a few seconds, let's stop talking about getting traffic and let's start talking about making them stay. Read More

Hector Cuevas had an awesome idea for a series and asked me to join in.  He wanted to address an extremely important aspect of blogging:  building trust and Read More

Posterous, the email based blogging tool, has quietly (or not so) built a very large user base. The tool’s popularity I believe is in large part due to how simple it makes it to engage in the act of blogging. Users post content by sending an email . Read More

Getting your company name and services in front of the eyes of consumers is the best way to get your self known in the marketplace. In fact, that is the whole aim of advertising. Read More

A very simple (and fun!)N illustration of why it is important to know your target market before advertising. Two demographics will see the same message, but receive two different messages (especially mean and women). Read More

The idea that insurance is in anyway a commodity is offensive to me. If you don't believe me, check out My Motivation. The misconception that insurance is a commodity stems from gross ignorance that all insurance policies are the same. Subsequently all that matters is the price of the insurance Read More

How often do you look to extend the customer relationship outside of just the transactions? It’s something that I feel many people are definitely waiting for more companies to do, especially since your customer is now so reachable on multiple online platforms. They are just waiting for us to build Read More

You are running out of time to take tax breaks related to your business. Here are some things to consider if you are self-employed and looking for a way to squeeze in a tax break or two. Read More

I will be discussing 8 small business advertising promos you can learn from. Four will be successful ones and the other four, failed ones. This is what we call tactical advertising. I discussed the difference between a strategic ad and a tactical ad. You can click here if you want to review... Read More

Trigger events are the talk of the town these days, but what's it all about? A panel of leading experts separates the noise from the money making. Read More