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Sitting in front of a computer all day can be a pain in the neck…literally. There are a few simple changes you can make to your office to give your back, neck, eyes and even wrists a break. Read More

What's the difference between advertising and blogs? Basically, it's the difference between sending a message and building a fan base. Here's a very simple breakdown. Who are you talking to? With traditional advertising (newspapers, radio, television) you will spend a huge amount so that perhaps 90 percent of the audience can ignore you. With blogs, you spend substantially less to talk to those m Read More

Have you learned the importance and value of being real, original and truthful with customers? Marketing used to be about acquisition and marketing the heck out of a brand... shoving offers and products Read More

It looks like funding has started to loosen up a bit and we may be heading to an uptick for small business owners. But you and you alone, are responsible for ensuring there is enough cash to support your business. So as the year draws to a close, it’s important to take a look back at your business finances and assess what went well and what didn’t work so well to create the foundation for a bette Read More

My book review of "Love Is The Killer App: How To Win Business And Influence Friends" by Tim Sanders. The subtitle of the book, “Love is the Killer App” is: “How To Win Business And Influence Friends.” This gives the reader a clue that the author is knowledgeable about Dale Carnegie’s famous book. Read More

Do you have a video sales pitch? You should, you know. What's a video sales pitch, you ask? Well, it's simply a sales tool that lets you communicate your message to busy potential clients in a new and exciting way using a professionally produced video and the power of the Internet. We're sure you've experienced this situation. You hope to get chance to talk with a prospect in person, but you simp Read More

When evaluating how professional blogging can help your small to medium sized business, we may first want to look at just what a blog is and what exactly it does. Simply, a blog is a type of Website which can be updated regularly without much knowledge of coding or Web design. Because blogs incorporate feeds, lists of article posts which a visitor can subscribe to and be automatically notified ea Read More

With an affiliate program, you pay someone a share of the sale when they sell your product. The internet has opened up opportunities for any small business to have a global workforce without the cost of hiring employees. There are people out there just waiting to sell your products for you. Read More

Impact investing – making investments that generate social and environmental value as well as financial return – has the potential to complement philanthropy and government intervention. It's a potent force for addressing global challenges on a large scale. Impact investors want to move beyond “socially responsible investment” (SRI) which focuses on avoiding investments in “harmful” companies Read More

Yes, it's officially holiday season. And yes, festivities are all around.  But let's face it -- as business owners, we work on our own calendar. While some Read More