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This is a two part series of an interview with Dennis Bowles. We discuss how he plans to launch an iPhone app on a shoestring and without any iPhone development experience. Ultimately, we want to answer the question: Can you still earn money from apps? Read More

Online bookmarking tool Pinterest is rolling out a new Web Analytics Tool that will allow businesses to track the number of visitors delivered to their ... Read More

How do your small business’s spending habits stack up against those of other entrepreneurs nationwide? PEX Card’s first SMB (Small and Midsized Businesses) Benchmark Expense Survey, conducted in December, has some good and bad news about small business expenses.
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By Donncha Hughes

As a small business owner have you ever wondered what benefits you should be getting from investing resources – time, people and money – in marketing? To help you answer this question, I will discuss a related question: What business objectives can marketing be used to deliver Read More

By Simon András

Whether it’s the Harlem Shake or Gangnam style, most of us have watched a viral video in the past week or so – but what exactly does it mean to “go viral”? How can we harness the power of social media to promote ourselves? Should we be saying goodbye to the traditional methods of Read More

By Alex Roitman

“Employee wellness” seems to be a hot issue these days as healthcare is on the national agenda and companies are looking to be more attractive to potential employees. Hip companies are providing employees with unique benefits ranging from gym memberships to free beer. While drink Read More

Having a mobile strategy in today's marketplace has become a must have. Connect with your audience on the devices they carry with them on a daily basis. Learn the differences between an app and a mobile website and how each one can benefit your restaurant or small business. Read More

Putting together great creative is only half the marketing battle. Analyzing your data is key to making smarter decisions. Check out these 5 free tools that will help you optimize and refine your web marketing. Read More

Your brand is that unique message telling who you are and what you do. It’s your business identity and should be the same everywhere you have your business name – your website, Facebook and Twitter pages, business card, billboards, etc.

No, your brand is not just about your logo or business slog Read More

Any SEO strategy for a startup needs to focus on white hat techniques that will help to grow your business online. By mapping out your strategy as early on as possible, you can get the jump on other startups that only get to grips with SEO once they’ve been around for a few months. Read More