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Paid for traffic sources like Facebook ads or Outbrain are instant-traffic, to be sure. But they are often interruption-inbound as well. You are interrupting the prospect in the midst of doing something else. They will often click through, but, no all clicks are born equal. Read More

“The customer is always right” is a kernel of received wisdom that has stood the test of time—and will likely remain with us for many years to come. Of course, customer service is essential to the success and viability of any service-oriented enterprise, and no manager who fails to prioritize this Read More

A customer was experiencing issues with a company’s service. Although the executives were on top of it, they let the responsible employee work through the issues at length to assess his problem solving skills. The CEO called a halt to the process, and quickly interceded to correct the situation. Read More

With 43% of recruiters saying that the image portrayed by a candidate on social media has led to a job offer it’s more important than ever to take what you share via social media seriously.
Although professional networks such as LinkedIn are the dominant target for recruiters when it comes to sour Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More

If your business is considering investing in a customer relationship management (CRM) platform to create synergy between your sales and marketing teams, the way you implement it into the workflow matters. Using these best practices, your business can successfully integrate CRM marketing to get the Read More

Want an effective sales process? Begin by avoiding these two pitfalls. Here are two tips to avoid - lack of definitional clarity and unbridled compliance. Read More

Discover how Millennials (born between the mid-1980s and the early 2000s) are able to successfully manage Gen X workers (born between the early 1960s and the early 1980s). Another-words, those who are senior in age, but not in position. Read More

Theft at work can be a pressing problem. For prevention, you have to work towards creating a safer workplace by implementing certain security measures. Read More