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By Bob Herbold

When I was at Microsoft, we hired a creative thinking specialist on one occasion as our guest speaker at an event we held each year to review the trends in the technology industry and the marketing approaches we were using in support of our products. His name was Edward De Bono a Read More

By Jordan Greer

It’s so true isn’t it? We insure our cars, our houses, our lives, our health but very few people insure the source that pays for all that insurance – our physical and mental faculties. Not understanding how disability insurance works isn’t a good enough excuse for such a high ris Read More

By Ann Smarty

Let’s take a moment to talk about Papa John’s. The pizza chain has repeatedly been on the negative end of scandals involving employees. In 2012, a tweet featuring a photo of a receipt from one of their stores had the racist description ‘Lady Chinky Eyes‘ written by an employee. The Read More

By Jean Dion

Busy executives everywhere are told, over and over again, that social media is a must for their success in the marketplace. Just by logging on and speaking out, they’ll gain consumers hand over fist, and gain the success they’ve only dreamed about in the past.

In a way, this is t Read More

By Dylan Feltus

Freelancers are an interesting group of business professionals that expands each day as more and more day workers leave the corporate world and enter the world of working for themselves. With a much looser operating structure, freelancers can get into bad habits if routines aren’ Read More

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. But the low cost also means that your competition will also be ther Read More

Coaches, the great as well as the less-than-great, can have an enormous influence over the lives of their players. Here are 10 things that entrepreneurs can learn from Coach. Read More

Have you ever wonder if there are some secrets of sales copywriting? The answer is that there are, and here over 1500 words to tell you exactly what a sales letter should include. Read More

Do you want to free up your time? Stupid question I know. But many business owners make decisions that do the opposite. It can be worthwhile to see what takes up your time and remove those that do not benefit your business or customers. Then you will have free time to work on your business or just Read More

Jessica Davis, content strategist at Godot Media, explains how smartphones have changed content marketing and how marketers and brands must adapt due to this change in consumer behavior. Read More