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Last week we talked about our 7 "do's" for your content assets. And this week, we'll cover the seven pitfalls you definitely want to avoid. Ready?
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The Veronica Mars Movie Project was launched on Kickstarter on March 13, 2013 and has raised over $3 million in just 2 days! What we can learn from the project? Read More

With rising competition on Facebook, social media managers need to constantly post interesting and relevant content to keep engaging their fans. But how do you really do that? Read More

Next Sunday is Saint Patrick’s Day, the day when we celebrate all things Irish. Up to 80 million people globally claim to have Irish heritage. Wherever we’ve found ourselves, our natural ability to network has helped us to adapt to new environments and of course, this now also includes the online e Read More

Business leaders need to spend more time with IT leaders because they don’t just keep the lights on, they fuel that idea light bulb in your head. Read More

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and ... Read More

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Read More

Most don't know the difference between advice from rich people and advice from sales people... don't get your financial advice from the latter - people who profit even if you lose... Read More

This post will help you figure out what tradeshows you may want to go to during 2013. It covers Pubcon, Affiliate Summit, Blog Her and many other shows around the US and the UK. Read More

The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. Read More