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Electronic commerce has significantly changed the landscape of retail industry. The increasing digital penetration demands significant changes. One subtle reference will be how the virtual space has forced business entities to craft a customer-oriented strategy rather to head on with the traditiona Read More

Over my career in large businesses as well as small ones, it seems that more and more people are feeling unhappy and unfulfilled in their job. I’m convinced that technology is making this problem worse, rather than better, since it often causes to a sense of isolation working remotely, or even in t Read More

There are several tips you can apply to improve SEO of your facebook page.

Just like your website page, you need to improve the on page and Off Page SEO of your Facebook page so that it can rank high on search engines from where you can generate traffic.

Not all tactics you can apply can work Read More

I’ve always been cautious about making social media predictions because the ideal social strategy is unique for every business. However, there are some trends worth considering as you evaluate what tactics will grow your business. Read More

In the world of entrepreneurs and startups, high level relationships are everything. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. There are people you only recognize on the str Read More

Everyone talks about how important word of mouth marketing is for modern businesses. It does not matter how big the company is. Using such marketing is always very important and should be a big part of the way in which products and services are promoted. Read More

There is more to running a business than just making sales and generating revenue. Entrepreneurs also need to build relationships with their clients. This article features clever ways to effectively build strong client relationships Read More

The competition in the social media space these days is quite tough to overcome. To help businesses gather up all their presence on social media, here are the steps that you can take to create an effective social media marketing strategy for your business. Read More

Instagram is introducing the ability to add alt text to photos in an effort to make the platform more accessible. Read More

At times, it's difficult for young entrepreneurs to attract the right investors to their businesses. This article highlights the initial steps to take to attract the right investors to your business. Read More