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The foot in the door technique is as old school as it gets when it comes to selling. Its core principle is one that can be used in almost any industry. Read More

As a business owner, you’re juggling many different roles that sometimes it can be difficult to know where to focus your time and energy for maximum results.

If you’re struggling to make forward progress in your business, here are five areas where you should focus your attention. Read More

This article not only opens a whole new perspective on how you can monetize your Instagram account, but it will also help you begin a branding journey with a clear goal from the very beginning. Read More

How do you change your life and make yourself a better person in the new year? As we are moving closer to the end of the year, what are you planning to change about yourself that can make you a better person than you ‘re in previous years? This is why the best of all risks to take is the one to mak Read More

As we all know, social media is one of the most powerful tools for increasing the exposure of your brand; however, simply telling your reader to use social media is not incredibly useful. Read these 10 social media engagement tactics that will help you to grow your audience. Read More

When you are starting out as an entrepreneur, be it as a coach or a writer, a web designer or a retailer, all you want is to land that important first client, to make your very first sale. But as time progresses, you might find those first clients becoming more of a burden than an asset. It may be Read More

Large organizations, including corporations, academic institutions, and government agencies, have recruited focus groups for decades to help them gain insight into the wants, needs, and behaviour of the public. For businesses, it’s useful to ascertain what current and potential customers and client Read More

The guys at Agile CRM have identified the similarities of some of the most popular GoT characters with the roles in a marketing team - in an infographic. Read More

A marketing plan with social media best practices that are proven to work is a good way to increase your brand exposure and get your products and services in the limelight. It doesn’t need to be tricky– your business just needs to follow these five best practices to help you establish an effective Read More

It only takes one person come up with a great startup idea, but in my experience as an investor, it’s a rare entrepreneur who has all the skills and resources to build a business as well as a solution. Yet I meet inventors and startup founders every week who balk at the thought of sharing the found Read More