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In an age where customer data is constantly being hacked and leaked, it’s vital that any data your business collects on your customers is behind a wall of security. With cybercrime costing the global economy close to half a trillion dollars a year, protecting yourself needs to be a priority. Read More

For businesses in 2016, it’s much less about the “why” and more about the “how.” Even businesses that have yet to modernize know they should — they’re simply intimidated by the process of migration. With that being said, let’s discuss a few tips, techniques, and strategies that should allow you to Read More

Stop thinking about acquiring new customers. Instead, focus on building a customer retention strategy so bold and integral to your process that it becomes a standard part of how you do business. Read More

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it’s more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet in this age when customers have a thousand alternatives, and are overwh Read More

Having a professional camera isn't enough to become a professional photographer. One of the main requirements of becoming one is to earn on selling the pictures. That's why this free e-book The Freelancer's Guide to Photography can be very helpful for turning your passion into your profession. Read More

Unfortunately, it's also the most elusive. Customers stay with brands that provide a consistently positive experience, driven by a lasting emotional impact and great product value. Read More

Unfortunately, it's also the most elusive. Customers stay with brands that provide a consistently positive experience, driven by a lasting emotional impact and great product value. Read More

It's a pretty common question. And, there is not one answer. That's because there are thousands of franchise opportunities to choose from. All with different financial requirements. This article will help you figure out the money part of buying a franchise. Read More

So, you've successfully launched your business—congratulations! What next? Our first year in business checklist will help ensure you're on the right track. Read More

Some good ideas for optimizing your marketing automation. It all boils down to getting and staying organized, from your email campaigns and list managers to the multitude of capture forms and testing results that you undoubtedly have completed. Read More