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Many jobseekers struggle to stand out in the crowd of job applications. The frustrating thing for some jobseekers is that although they meet the job criteria they still don't get called for interview. There are a number of key marketing platforms from which you can inject creativity in a bid to get read and get to interview. I am purposely leaving Read More

Michael Michalowicz of the Toilet Paper Entrepreneur posed a similar question on his blog recently. Sure entrepreneurs are prone to pushing their limits and setting high expectations of how they can change the world. Likewise, they want to be paid for their products and services. But how far are you willing to go? How does the subject of money aff Read More

BY adopting the WOW approach to sales negotiations you achieve the best results for your company, your customers, and yourself. Read More

Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the Read More

A kind of a funny story from AOL Small business about how Oprah's projected ending of her extremely successful show in 2011 might impact small business. The article mentions the small businesses like Pure Color Jeans who literally had to increase infrastructure after the run away success resulting from a mere mention by the TV talk show queen. I Read More

Undeniably, social media has become a corner stone of nearly all industries, particularly the marketing sector. It is an efficient means to reach a vast area of target markets and particularly engages consumers in a way that fosters the development of long-term customer loyalty. The fact that people are inherently social-beings in turn makes socia Read More

Advice on Starting a Business to Ensure Success Read More

Here is a 10-step guide to set up your own business and make it successful as well. Read More

One of the best ways to promote your business is to join an online network, and then regularly take part in discussions on that site. Read More

As one of the least discussed Web 2.0 Marketing elements, Wikis and Open Source Marketing can be valuable tools given the right situation. When these elements are discussed with small business owners, however, most, even those familiar with social media, have no idea what they are. Read More