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A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More

Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and how serious you are marketing YOU, Inc. as a business. Oh! So, you have Read More

Small business will see an increasing market among consumers in China for a wide variety of products in the near future. Alan Gershenhorn, president of UPS International, who has obvious interest in this growing market, explains in an article posted at Small Business Opportunities online how by 2025, by some projections, China will be the largest Read More

A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience. For the marketer, a careful approach is needed when deciding how to communicate and how to showcase your company. Social media might prove powerful, but so far, advertising in traditional media h Read More

I have been using a PC for many years and I was always curious about an Apple Mac but never bought one. My laptop finally packed in so I decided to invest in a Apple Macbook Pro which cost 1,500 euro. This is probably 50% more than I wanted to pay for a laptop but was it worth it? Read More

You don't have to be a marketing expert anymore to put an ezine together or blast your prospects with an e-marketing campaign or a cool survey. They are all great ways to engage with your customers and Web 2.0 has given us fantastic, easy to use tools. Read More

Do you know the difference between a direct link to your website and a re-direct link - also known as a jump link or indirect link? If you don't then please read on. Read More

I wish Albert Einstein was still alive today as I know most jobseekers would listen to him. As much as I try to inspire creativity and invention in job search I fear that many jobseekers gravitate back to the same routine, tasks and approach. This is insanity but you don't have to believe me. According to our friend Mr Albert Einstein insanity is Read More

What is business performance management? Is it only available for large enterprises or is it accessibl to small and medium businesses? Read More

To all of our businesses, customer is king, but we often lose sight of this fact during our normal working day. This is primarily the case in the services delivery world where the purchase is not instant for the most part i.e. it usually involves multiple interactions e.g. a piece of consultancy. Read More