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Love it or hate it, cold calling is here to stay. But is it right for your company and should your sales staff be the ones 'dialing for dollars'? Read how to figure out what will work best in your situation. Read More

Tips for marketers on increasing the acceptance and pursuit of the sales leads they generate. Generating leads that sales drops everything else to call. Read More

I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded. So I sent all the founders an email asking what surprised them about starting a startup. I got over 100 other responses listing the surprises they encountered. There were very clear patterns in the responses; it was remarkable how of Read More

If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More

Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a strategic communication plan, according to Larry Johnson and Bob Phillips, coauthors of Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity. Read More

The vast majority of salespeople working today don't want to be high pressure sellers. In fact, some have a fear of using pressure to gain sales and avoid assertive, professional selling techniques because of their hyper-sensitivity to high pressure selling. Read More

one of the big problems about using social media is the time it takes (the time it takes away from your real business). Here are some tips that can help you be more productive with your social media time. Read More

Many of the businesses say they want to develop their international markets but they are afraid of the risk. This article will help them. Read More

Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

Use charitable giving to increase sales, lift employee morale—and help out your favorite cause Read More