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Google's local business center is providing marketers with a complete arsenal of weapons to trap time-starved prospects, including video as we told you last week. Marketer John Jantsch at Duct Tape Marketing followed up with great post, reminding me of all the ways you can use Google local business services (i.e., the maps). To my mind, his li Read More

McCain: Cutting taxes more important than balanced budget Read More

Case Studies are the marketing version of Aesop's Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do create a good case study? Read More

The slow economy spells some unexpected breaks for shippers. Eager to grab bigger shares of a market that has all but stopped growing, FedEx, UPS and DHL will duke it out, negotiating contracts to reduce rates, despite an official 6.9% hike this year. Walk-ins, however, will pay the full fare. Package delivery services won't trumpet the price Read More

To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees. Read More

With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing. Read More

Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond! Read More

Becoming an authority site is a lofty goal, but with the right amount of dedication and expertise, you can achieve it. Building authority means staying on top of news, networking and proving that you know your stuff better than anyone else in your niche. Leverage these tips, tools and references, and you'll be well on your way to becoming an auth Read More