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There is no skill more vital to an entrepreneur than effective networking. You can’t build your business alone, and networking is the best way to open doors, professionally and personally. For introverts like me, it’s not easy to step out of your comfort zone and meet new people, but if you approac Read More

An investigation uncovers what Dell really does with those old electronics. For many manufacturers, recycling a responsibility they’ve been pressured to take on and, in the case of Dell Computer, it appears to be a responsibility that it was not qualified to handle. Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Here is a truly horrifying thought: there is actually a specialist graduate degree of Master of Marketing Research, with the post-nominal letters MMR. Read More

"Growth" is a word rarely uttered in tough economic times, especially among small businesses that are fighting for survival. Fortunately, growing a business in uncertain times is possible. Just ask the owners of a small bookstore in Woodstock, Ga. They have steadily grown their store into a community fixture by eschewing doom-and-gloom thinking. Read More

Susan Boyles, the overnight sensation thanks to Britain's Got Talent is a story being told and heard around the world. However, there is another story that isn't being told? Susan Boyles frumpiness masked her talent. And herein lies a leadership lesson. Read More

Today's topic is based on the importance of refreshing your on page content from time to time to toggle “the fresh content factor” to get a boost in the SERPs (search engine result pages) using SEO. Read More

In the final installment of his popular "The Entrepreneur's Lament" series, David N. Feldman explains how you should handle your business when, after several years, it starts to bore you. Read More

How do I write a press release? Do you want some examples of how to write that release to TV and newspaper reporters? Read More