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Every small business, product, service or brand goes through the process of building and maintaining trust with customers, a target audience or wider stakeholder group. Essentially, an organization's behavior in a number of different areas acts as a “trust filter” - positive actions let trust flow through while negative actions block trust. Read More

Find it hard to stay positive in your current work enviroment. Many of us find it that way. This post will show you how to stay positive. Read More

As an online business, it is important not to look past your local audience. As a brick and mortar business, your local audience might even be your entire audience. Your presence in Google Maps is important. You (should) know that by now. Keeping this in mind, Google has introduced some improvements to its AdWords local business ads for Google Read More

Be aware of these trends for your small business in 2009. Read More

BizBox columnist David N. Feldman discusses how you, the entrepreneur, can reconcile your main business with those additional creative ideas you have. Read More

It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year: Read More

Here are some of the best articles from the SmallBusinessNewz site for 2008 based on reader responses. I found many of them to be helpful and interesting. Read More

What the heck, the phone's not ringing like it was this time last year, something must be up. In good times it's easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to serving customers... Read More

You don't need a huge budget to discover the power of social media for your small business. Here's a plan that shows you how you can get started with a few hours per week of your time, a one-time investment of $300 and $15.00 month. Then judge the results for yourself. Read More

14 Questions I asked myself while pondering my personal brand Read More