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In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. Read More

Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can't really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create. Read More

Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it up with steak or you will not be able to keep your customers at the dinner Read More

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics. Read More

Free tools to research businesses for sale Read More

YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. Today, YouTube Insight has gotten slightly better. And just as Google Read More

Almost anyone can pull together a web-based survey using free or almost free survey tools available on the Internet. In fact, these do-it-yourself tools can help you save money and time by making use of resources already developed by professionals. However, as some of you might know from getting involved with some other do-it-yourself activities, Read More

A lot has been made of the recent post at Google's Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpe Read More

Part two of the Business Blues series explores the ins and outs, and unintended headaches, of getting your business a domain name. Read More