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In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find Read More

Here's a question for you: If you had to pick one move that you've made in your business (past or present business) that had the biggest impact on profitability, what would it be? Just as for other articles here in the Small Business Success Center, I once again polled several entrepreneurs. This is how they answered the question: Read More

If you measure, you can manage. It talks about how and what you have to measure. Read More

Look at today's headlines screaming about the collapse of some of America's most venerable institutions... http://money.aol.com/news/articles/_a/bbdp/stocks-plunge-on-lehman-merrill-news/165607 Big Business as we know it is history and good riddance, I say. I've been advocating that entrepreneurship is the salvation of America and indeed Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

Sometimes your own employees may hold the secrets to a successful viral marketing campaign. Read More

Jodi Smith wasn't always so outgoing. In fact, she was so shy in high school that she knew "maybe three people out of a class of more than 1,000" when she graduated. Heading to college, however, Smith made the conscious decision to reinvent herself, "just to see what would happen." Well, her experiment seems to have worked. After a decade Read More

There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do Read More

Joy For Customers Of A Small Business When The Business Owner Treats Entrepreneurship As A Privilege And Pleasure, Not Just A Way To Maximize Profits Read More

According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. Read More