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Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

From the Page: "That pretty much says it all, Amazon is turning physical space into a web service and charging for it in the same way they charge for hard drive space now. Apparently the way this will work is that Amazon won't charge for the service but will instead charge for storage space and the transactions themselves.

This way companie Read More

These are some great tips by Larry Chase and Eileen Shulock on generating high quality online leads. There's a broad range of techniques covered here, so at least one of these tips should be a winner for any business. Read More

Yahoo!'s announcement for semantic web support will change the nature of SEO in big ways. It's a significant enough advance that it would be helpful to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. Here's the idea for SEO++. Read More

We all want to raise our income, right? Okay, maybe not Bill Gates. Bill, if you are reading this, then you can move on. For the rest of us, here is an incredible list of resources that will assist you in increasing your income. It doesn't matter if you are working in Corporate America, self-employed, freelancing, writing a blog, looking for a Read More

The Organizational Character Index (OCI) allows you to apply Myers Briggs theory to your organization. It's presented here in electronic form. Read More

"After years of telling advertisers that the way they place ads is totally wrong, Google is finally coming around to accommodate Madison Avenue on its own terms. By perfecting paid-search and contextual ads, Google has done a lot to reinvent advertising. But old habits die hard, and advertisers still like to target ads based on good old demograph Read More

The National Association of Realtors said that sales of existing homes rose by 2.9 percent in February to a seasonally adjusted annual rate of 5.03 million units. It was the biggest increase in a year and caught economists by surprise. Read More

The best way to establish relationships with your vendors. Read More