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With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For subject matter experts like lawyers, this can open up a new avenue for reaching clients. However, there’s an art to creating a podcast that connects with the list Read More

Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends on your story. Read More

Is your business still stuck with a brochure style website? Blogging might seem daunting, but when you compare the opportunity costs, you'll wonder why you haven't started one earlier. Here are six reasons why you'll want to add a blog to your website, like, yesterday! Read More

As the economy becomes an increasingly complex and global system, supply chains have expanded from mostly internal functions under the supervision of each individual company to a multifaceted collaboration between distributors, suppliers and partners, all working together with a variety of new tech Read More

How you manage an irate customer can have long-term consequences for your business. Remember, we live in the age of online reviews. One scathing review can cripple the prospects for a new business. Read More

Few things matter to entrepreneurs as much as their reputation. So what we say on social media is critical. These people are stupid enough to commit crimes, but even stupider to brag about them on social media. Let this serve as a reminder to anybody tempted by stupidity. Read More

Millennials are well-known for being job-hoppers and with good reason. According to the Bureau of Labor and Statistics, this group held an average o 6.2 jobs between the ages of 18 and 26. This means if you want to tap in to the youth an vitality millennials can offer your company, you also run Read More

Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

Sending holiday cards to your clients? Check out my tried-and-true tip for making yours stand out in the deluge. Read More

Some states are more conducive to small business than others a recent study has shown. Find out which states love small business and which don't! Read More