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Another week brings another conference. This time around I headed to Boston. (Which is enemy territory for a Rams fan! But I digress.) There I attended Sugar Connection, hosted by SugarCRM. Sugar launched 15 years ago. But the last two years saw a serious transformation, including private equity Read More

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search Read More

In a previous article, we discussed the four secrets of small business success. Having a clear business plan and a selling strategy are among the things you need to succeed in a market as competitive as it is today. You also want to implement the right technology and make sure that the basics are c Read More

Most people say they want more passive income, but hardly any do what’s needed to get it. Why is that? Here’s the truth about passive income, and the easiest way to get started. Read More

Successful entrepreneurs and brand designers share the same habits that make coming up with great logo ideas quite a bit easier — find out what they are.

As an entrepreneur or a graphic designer you have to make sure you consume the right information in order to come up with great logo ideas.
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The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

With modern technology, we can tell stories in unprecedented ways. Here's how you can gain, engage, and influence customers with digital storytelling. Read More

Working as a consultant can offer you some unique advantages in life. Of course, it is also a lot of hard work. In order to stay successful, you must always be looking for new ways to impress your clients and keep good relationships. Read More

I don’t know about you, but for me, I never feel like I’m on schedule for what I want to do.

On the other hand, I never in my entire decades-spanning business career feel like I will run out of things I want to work on, either. EVER. My life is never boring, that’s for sure!

Are you on track Read More