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Directory of 250 Twitter tools, applications and services to improve your microblogging experience, part 1. Part 2 will list the next 250 Twitter tools, particularly desktop clients, browsers and applications. Read More

Rather than write a post this week...I wanted to instigate a discussion. So here goes: I think most of us would agree social media is changing the way we communicate and even changing the way we do business... Read More

One of the recent formal developments in internet marketing is a specialised area called Conversion Optimisation (CO). In my experience clients I consult for are often very interested in driving more traffic to their website through search engine optimisation. However they have never considered opt Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

No matter how excited you are about it, no matter how much you believe—and you absolutely must believe—you don’t sell what you want to sell. Read More

Normally, I refrain from commenting on specific organizations, particularly when they are clients, and I’m going to be critical. But I have to applaud Jack Welch’s comments at the World Business Forum on the way HP’s Board has handled (or not handled) leadership development and succession planning Read More

While it is not easy to start a business while still working on full-time job; there are ways by which you can succeed as long as you know what you are getting into and take care of important issues that will inevitably surface. In this post we have highlighted several suggestions you can follow to Read More

Online communities need promises you can keep. Why promising too much is NOT part of a good social media strategy. Read More

For this giveaway I decided to team up with SmarthFish Technologies, an innovative technology company geared towards healthy electronics products. You have the chance to win one of three ergonomic mice, their most popular product. Read More

EO is seen as impersonal and detracting from the message they are trying to convey. It doesn’t have to be that way and I want to look at 3 reasons you need to give some focus to the search engines. Read More