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If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey Read More

The problem with project thinking is it leads you into the trap of continually needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. Sure there will be times when customers just want you do a one off project. However if you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers Read More

I am not convinced that all job seekers accept (or want to accept) this point. I hear resistance on a daily basis – “I’m not a salesperson, I’m ABC”,” If I wanted to be a salesperson, I’d be selling second hand cars”, or “I am no good at sales”. It is time job seekers accepted that WE ARE ALL SALESPEOPLE! Resisting can only lead to one outcome – negative job search Read More

Mobile technology has developed so rapidly and today it is no longer confined to homes and offices - behold - here comes the mobile age Read More

Changing your brand's name can be a great move or a disaster. In any case, it's a risky endeavor. I would like to share my recent experience from rebranding my blog  Ben-Lang.com to EpicLaunch.com, a mix of challenge, excitement and frustration Read More

Words are important in sales! We’re always looking for the right word–the one that best conveys what we mean, the one that will immediately resonate with the customer, the one that cuts through everything else creating great clarity Read More

JC Hewitt explores the cost of prospect attention in this Part II of the Attention is Expensive series Read More

I recently attended a bio-energy seminar at the 20th Annual PNWER Summit in Calgary. The seminar was informative showcasing innovative companies, new technologies and covering topics such as growth strategies and market demand for biomass energy. What I found most interesting was a common problem faced by all emerging alternative energy companies Read More

A network can make such an impact on your business that you have to be educated on the topic. Check out this great post for some basics and sources for more information on networking for small businesses: http://bit.ly/94U9Pl Read More

Don't let your site be like the lingering neighbor. Or the opossum that plays dead. Train it to do tricks! It's possible...read on to find out how Read More