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Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differe Read More

Business is all about people. Understanding people. Helping people. Connecting with people.Sometimes, those of us who work in the online world get so caught up tracking followers, retweets, likes, page views and conversion rates that we forget something very important for social media success – eng Read More

To increase the image or reputation of their brands, many companies have resorted to paying for good reviews, which are disguised to look like honest, genuine reviews from actual customers. The case also applies to personalities who pay for Twitter followers, or positive reviews in exchange for inc Read More

This last July I had another opportunity to attend OSCON 2011 in Portland, Oregon. So I did what any self-described beer and technology enthusiast would do, I jumped on a plane and flew north. While in attendance, I soaked in as much knowledge as I could — insight, instruction, tips, and funny stor Read More

While the Internet has made the job search a little bit easier, the use of technology isn’t fool proof. You can slip up just as much in the online job search as you can offline. Here are techniques to avoid when looking for a job online. Read More

The main advantage of writing up a blog is the popularity that one get from its niche’s people. Reputation will build up for your niche, increase in potential search engine traffic for your Blog are some of its advantages. Read More

If you’re a blogger, there’s a good chance that somewhere in your mind, you are not the blogger you want to be. You had this idea once, for how your blog would look. You saw the layout, you imagined the crazy-unique, mind-blowing content that made viral news and you pictured all these loving, adori Read More

As entrepreneurs we are told to never give up – and this advice has its place. But when your project, business or idea starts to cause problems and issues it’s time to take a hard deep look at what you’re doing. For me this book idea was causing me stress and unhappiness. I shouldn’t be unhappy, I Read More

To reduce tax liability, it's a good idea to engage in some tax planning that will help you pass on more of your estate -- including the value of your small business. If you are ready to take some serious tax planning, there are tax breaks until 2013. Read More

The thriving businesses are those that do their business online. Here's how, and why, you should get onboard. Read More