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The ALS Ice Bucket Challenge has caught fire and spread globally to build awareness and raise over $7 million in donations for the ALS Association. What can you learn from the Challenge to help your own marketing efforts? Read More

Building a state-of-the-art onboarding and upboarding process is an inherent part of sales success. Read More

Crowdfunding perks, sometimes called incentives or rewards, present value to supporters. Commonly, projects arrange a series of six to nine representative rewards – those that reflect their brand or concept. Of all the planning stages, this is among the most distracting. Read More

Small business owners can save substantial money by following the tips mentioned in this article to reduce operating cost of running a business. Read More

Google is rolling out a major change to keyword matching in AdWords next month. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead.

But do not fear AdWords Gurus; this Read More

Like it or not, as a small business owner, one of your primary roles (if you’ve got employees, that is), is that of leader. If you haven’t had a lot of experience in the past in leading people, you might need a few pointers for polishing your skills. Read More

Ask yourself a few questions: What are your favorite types of blogs? Which ones do you subscribe to and look forward to reading? Which ones do you consider a good use of your valuable time? Although I can’t guess which specific blogs are your favorites, I think I can predict, with [...] Read More

We used real-time job analysis software to identify more than 200,000 marketing manager jobs posted over the past year.* After analyzing the job requirements listed, we concocted the can't-miss recipe for becoming a marketing manager. Read More

A key method to overcome potential customer objections and increase closure rates that is often overlooked is to write business case studies. We discuss the case study building process Read More

With excess of 1.4 million posts distributed on Wordpress.com consistently, how would you verify your work emerges in the swarm? Creating solid post titles is restricted to obstacle follower consideration, provoke premium, pull in adherents, and win rehash visits. Here's a couple of plans to contem Read More