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Marketers are obsessed with social media users—their online habits, their likes and dislikes and, of course, how they can reach them. The obsession is w Read More

Naming your business is too important to take lightly. Here are some great guidelines on how to get the right name. Read More

If you expect to succeed in the thrill-a-minute, roller coaster ride of a startup, let me assure you it takes more than a good idea, a rich uncle, and luck. In fact, the idea is often the least important part of the equation. Most investors tell me that they look at the people first, the business p Read More

Philippa Law speaks about the importance of product packaging and how iconic brands such as Coca Cola and Apple have built their brands around sleek and distinctive packaging. Read More

How to achieve greatness in your small business. Identify the jobs to focus on, then learn the tactics you need to achieve greatness and gain competitive advantage for your business. Read More

In my senior year of college, I went through a dramatic, woe-is-me breakup with my long-distance boyfriend. I was back home at my parent’s house for winter break when my boyfriend who lived 2000 miles away told me he’d call me right back and oh…wait…he never did. Read More

We who are immersed in technology sometimes forget it's about solutions, not how it works. All most SMBs care about is that they have a business problem and they want a quick technology solution. Is it cheaper, faster or better? That's all that matters. The rest is discussion fodder for journalists Read More

When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business.

In the search for your virtual assistant, think about the match that is most important to Read More

There are 73% of small businesses that are using social media websites as marketing tools. In this article, we discuss benefits of social media and how it can help your small business. Read More

Do you know what your Q1 2014 sales pipeline looks like? Learn how to develop powerful sales forecasts to make important decisions about your business. Read More