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This blog post is dedicated to the BizSugar Community. If you haven’t heard, I was recently chosen as BizSugar’s Contributor of the Week. BizSugar is an amazing community for small business owners. This phenomenal community is the site you want to be apart of, especially if you’re starving for t Read More

Writing a sales letter for your business is a lot easier when you can get your head around the main elements that make one up. This post covers the basic requirements needed to make one for your business. Read More

Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More

I’ll be sharing everything I did last week to drive traffic to my site and all the results that I’ve gotten for the week. This is exciting stuff! Read More

A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

One of the most important things you can do is make sure that you start organizing your home business tax information, if you haven’t already. Everything runs smoother when you organize your home business taxes throughout the year. Read More

Would you buy a product you cannot see that hasn’t got a name? Exactly. Still people believe they can succeed on social media by branding themselves that way. Read More

Surveys are and should be a powerful way of getting feedback.  Properly used, they can provide great insight on where you are doing well and where you can Read More

If you've ever thought about adding video elements to your website, now is the time to move on it.

Why, because those businesses that do implement video on their website will capture the lion’s share of the marketplace for their particular specialty. Video is a huge influencer and it shapes opin Read More