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What is clear from this is that spammers really prefer Gmail heads and shoulders above Yahoo and Hotmail. Read More

It’s a debate that never seems to stop. No, I am not talking about climate change and arctic ice sheets. I am talking about blog post titles. The arguments go something like this... Read More

Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO, content marketing and link building - stuff that's working today. Read More

When composing any piece of writing, whether it's ad copy, a blog post, or a news story, it can help to answer the 5 Ws (and How) of journalism. Read More

If you're being asked to do more work, it makes sense to ask for more money. But when do you start raising the price? Read More

Should you spend upwards of hundreds or even thousands of dollars on resume writers, recruiters, career counselors, or subscription job boards to give yourself a competitive edge? Read More

According to a recent article at Forbes.com, 44% of employees are unsatisfied with their current jobs. As Susan Adams writes in her article, “New Survey: Majority of Employees Dissatisfied”, even while unhappy, many employees feel stuck, afraid to make a career change, due largely to the current jo Read More

Inklyo Ltd., CIK Marketing’s parent company, is hiring! We’re looking for top notch freelance graphic designers and writers who are looking to supplement their income with ongoing telecommute work. Read More

A detailed review of the backlinks for this site really opened my eyes. There are a lot of links – and I mean a lot! – that we had no idea we had. Some are of very good quality. Some of very poor quality. Some Google probably accepts. Some it probably flags as "unnatural." Some might even be negati Read More

In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More