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Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the bu Read More

How much is your content marketing making for your business? If you're not sure, here are a few metrics that can help you know if what you're doing is worth your time or money. Read More

In digital marketing there is a bag of goodies every small business needs to have. And the best part, you don’t have to choose only one. As a matter of fact, it’s best if you have at least these five tools in your own bag. Read More

The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well Read More

For any size enterprise, perhaps the best way to enhance productivity is to establish targets and find creative ways for people to reach these. Here is where gamification comes into play. Read More

A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series.

This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an Read More

Small businesses have been at the core of America’s economy since people started calling this place America.
If you weren’t making it yourself, there was a shopkeeper in the middle of town peddling the wares you needed. Wagon running a little wobbly? Take it to a wheelwright.
Well, you’d be hard- Read More

Our increasingly sedentary lifestyle is wreaking havoc on our fitness. But your desk job needn't stop you from working out. Read More

This infographic, produced by QuickSprout, takes a closer look at what motivates people to use Facebook. Read More

It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”. Read More