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For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More

You don't have to settle for being an order taker, take the first step in to selling. Read More

I've written over and over again about the salesperson who talks too much in this blog and elsewhere. Yet, the problem continues. Salespeople have a tendency, I'm afraid, to over-talk. Read More

This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More

Lots of CEOs and business owners could do a better job leading their organizations. Why is this so? And how best can it be done? Here are four psychology-based reasons why all of us, CEOs and business owners included, run the risk of mental misstep, and what companies can do, and should not do, to better manage things. Read More

Steering is a very valuable activity, whether driving a car or driving a career. But steering won't work if Read More

@gerhard20 declares: Ditch the pitch, We are in a conversation economy. The sales pitch is dead. I'd love to believe that, but let's look at some data..... Read More