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It is natural for international clients to be curious or nervous and they may have a certain apprehension about doing business abroad if this is their first time, or if it is the first time they are doing business with you. An easy way to build trust is to deliver what you promise. Read More

A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More

One of the biggest challenges in cross-cultural communication is that different cultures simply do things differently, and when you do not adapt appropriately this effects your international business. Read More

Price, the eternal boogieman for sales people is and always will be an issue in sales. It is up to the sales professional to manage and deal with it, in B2B sales it can be overcome. Read More

The leader's language is revealing. I recently came across this video on leadership. It reminded me of a conversation I had several years ago with a manager I'd been mentoring. The manger came to me with a BIG problem. He was having a difficult time getting his team to buy-in to “his” goals and objectives... Read More

Who calls a TV a "television" anymore? Or a phone a "telephone" or a fax a "facsimile?" Or who calls pants "slacks." If you do, stop. It makes you sound old. And out of it. Read More

Many sales people tend to focus on establishing a relationship with prospects who end up being their Friend but not their client. Is that a sound approach? Read More

When is it okay to push your product? Read More

The only way to know what you didn't know is to go out and do it. Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More