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COVID-19 forced many of us to shelter-in-place, and caused us to do things like shop for groceries digitally. And while it took a pandemic for many of us to do that, now that we have done it, many will continue grocery shopping online long after the pandemic is over. Just as people who went into Read More

Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. For new entrepreneurs, leadership development efforts may be mor Read More

We all know that backlinks are one of the top there ranking factors of Google. Their importance can’t be denied, but are all links created equal? How can you tell if a link is worth pursuing, if it’s worthless or if it’s harmful to your site? These 28 people share their criteria for evaluating a li Read More

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. You may have heard that venture capitalists in Silicon Valley no longer read business plans. What you don’t realize is these famous investo Read More

To get hired or gain new clients for your business in this challenging economy, you need clearly define your value to your intended audience. A smart way to do this is with a personal brand statement—a short, one- or two-sentence slogan you use to market yourself.

Your personal brand statement i Read More

With many owners looking to recoup some of their recent losses it's a good time to look at ways to ease your customers back into the market. Read More

Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Read More

Despite the shutdown of non-essential businesses and stay at home orders from governments around the globe, there were over 8.5 million confirmed cases of COVID-19 worldwide by June 2020. Business owners can increase safety for employees and customers by implementing these measures. Read More

The goals of artificial intelligence are to help. However, there are many disadvantages to artificial intelligence. The post questions whether AI helps in SEO. Read More

While others in my industry are writing about ‘10 ways to achieve social media ROI,’ I am writing about lessons learned as a small business owner, life-changing personal events and the importance of core values. Read More