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Blogging is an outcome of the late 1990’s. In its initial stage, blogging was regarded as a platform to express a person’s thoughts, experiences, and feelings. It was more like an online journal or diary, then. In these days, blogging has been used for different purposes. Now, millions of people an Read More

Organizations are demanding ever higher performance from their digital marketing teams. People are trying to comply, but the usual method – putting in longer hours – has backfired. Read More

A person’s brain processes visual information 60 thousand times faster than text. And the text that people do read is only skimmed. Blog posts are a major marketing opportunity, so why do so many small business owners create blog posts and social content without any images? Read More

In a world where consumers and B2B buyers alike have hundreds of choices available at the tap of a touchscreen, customer service is becoming a key Read More

In 2016, 74% of marketers used visual assets such as infographics in their social media marketing, up from 71% the year before. Add to this the fact that infographics have become easier to generate, thanks to graphic creator sites such as Canva and Piktochart, which provide free and paid templates, Read More

There might come a point in your business when social media starts to feel....tired. You've already shared the latest joke, the last big event, the newest "please pay attention" photo. You and your followers are tired of contests, blog links, and random platitudes. You're not sure that the content Read More

There are no right or wrong answers when it comes to monetizing your blog. As your little corner of the Internet, it’s up to you to figure out what revenue streams to pursue. What may work for some blogs, might not work for yours.

And that’s okay. As long as you’re open to the many pos Read More

Even though I love technology, I always cringe when an entrepreneur starts an angel investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highl Read More

The transition from an outbound-based marketing world to an inbound one has progressed steadily in terms of tools and outward evidence in the last decade or so, but changing hearts and minds is always a little more uphill. Content ideation, for example, tends to be very insular if precautions aren't Read More

Email marketing is the new direct mail. The good news? Customers respond well to a quality email that offers value. The bad news is that people get a LOT of emails every day. Your email marketing efforts must stand out. But before any of that happens, you must have people ON your list to actually s Read More