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Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for m Read More

This is Lucky, one of our beloved greyhounds. She is staring at this nearly empty peanut butter jar like it’s the most important thing in her world (only because it is). How does this relate to running a small business? Easy – who is the most important thing in your small business world? Your custo Read More

Most successful businesses are not their owner's first foray into the business world. Here is how to rebuild your business after an initial failure. Read More

If you are ambitious and free-spirited you have probably daydreamed about the possibility of going it alone. If you are one of them here is a guide for you. Read More

You can use spreadsheets to collect marketing data, but are you leveraging it effectively? Probably not. Enter marketing database. Read More

When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity. Read More

The truth is, it’s possible for almost any company to build an audience and earn a positive ROI with purely organic social media efforts—especially if you’re consistent in following best practices. The better your organic social media reach, the more followers you’ll accrue, and the more engagement Read More

Writers are known for creating images with their words, and knowing how to craft copy that is engaging is one of the most powerful tools a writer can use in marketing their work. But images – and video – are increasingly powerful and more importantly – shared. Quote graphics are shared much more qu Read More

Service-based businesses are typically cheaper and easier to start than, say, a retail business where you have to source inventory.

Service businesses allow you to harness your creativity and come up with something unique! There are the familiar options like babysitting, pet sitting, o Read More

To see an interviewee’s personality, you need to break the interview mold. Candidates expect to come into a room, sit down, and talk. Disrupt that. Read More