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Today you’ll learn 3 super important traits that all successful entrepreneurs live by. Successful entrepreneurs have mastered these 3 traits, and they work them into every client and prospect interaction that they have. If you can personally master these traits, you will be well on your way to entr Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More

Social media engagement is both an art and a science. When it comes to keeping your small business at the top of your customer’s mind, a fantastic complement to any social media program is targeted advertising. Read More

While you can't completely eliminate your stress as a business owner, you can take steps to greatly reduce it. Read More

Having a media page helps you house everything related to your public relations and news in one place. This makes it easier for journalists to find what they need to write about your brand. Read More

Here are some of the best infographics I’ve uncovered over the past month. Along with being a convenient way to consume content, these graphics also contain a lot of great info. Enjoy! Read More

It’s easy to think that your social media channels must be about you and only you. You are promoting your brand, after all, so why wouldn’t you want readers, followers and fans to be focused on what you have to offer? A huge shift in digital thinking is happening, and it’s called content marketing. Read More

Have you ever felt overwhelmed by your small business? If your answer is yes (as I suspect it is unless you are some kind of super hero), then first off, congrats. Feeling overwhelmed means that you are moving, shaking, taking action. But, let’s face it, feeling overwhelmed sucks... Read More

Therapists can't boost their work on Yelp without bumping up against some serious ethics rules. A reader asked me how I'd deal with that problem awhile back, and I just came up with a response! Check it out. Read More