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It has been said that fools learn from their own mistakes, but the wise learn from the mistakes of others. This is something we take to heart. And this is why we like keep a watchful eye on the ever-changing social media industry and our own results, as well as other key players in this fast p Read More

One of the added complexities of the social media strategy for your small business is that your content and your activity needs to be more than just broadcasting out your marketing messages. As a small business owner, you must do more than just engage with your target audience – you also need to li Read More

Learn more about Mobile Marketing through this series of facts and figures that can help you jumpstart your Mobile SEO initiatives. Read More

The Internet has a very significant impact on how marketing is performed in this modern and integrated world. Now marketing is moving away from traditional push marketing and is being replaced by more cost-effective inbound marketing tactics, including SEO, blogging and social media. Read More

New Hip Hotel and Social Media Trends for 2015. Closing the gap between Hospitality and Social Media. Read More

The holidays are over and for retailers it’s time to take a deep breath and relax. Wait, no! It’s actually time to start thinking of ways to capitalize on your holiday sales for the long term. Read More

While you don’t have to miss out on holiday cocktails or stay inside from a sledding trip to handle your social media channels, you can take some simple steps now to make sure your online profiles start 2015 on the right foot. Read More

Take a moment to congratulate yourself on everything that you accomplished this year. Surprised I'm not telling you to do a variety of things for the next level in your business?

Nope! Read more and find out why Read More

A new year is upon us, and it’s time to reevaluate our strategies, set a course for our marketing spend, and move forward in the most logical, cost-effective way possible for our businesses. In the world of SEO, you can’t take anything for granted. The landscape is constantly shifting in [...] Read More

These are the top ten most popular articles on The Social Media Hat from 2014 - all of your favorites! Check 'em out and make sure you didn't miss any. Read More