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A recent study shows that content marketing and email marketing have emerged as two of the most effective lead generation tactics — while social media is getting left in the dust. Read More

Would you ignore nearly two-thirds of your customers? Of course not! But in a recent study, only one-third of customers who Tweeted to a company about a complaint or issue got a response. Social media is a fantastic way to not only engage with your customers but address issues. Are you listening? Read More

Social media is a great way to improve your content marketing. Producing great content and adding social media promotions can greatly improve your traffic. We have outlined some helpful steps to boost your Content Marketing Strategy with Social Media. Read More

What Hotels can learn from Real Estate Agents.There are many benefits a business can receive from utilizing social media to help boost its presence online. Read More

Google changed their ranking algorithm to award sites with HTTPS. Find out what it takes and why it's a simple win for your Google ranking. Read More

What is the most important metric you should know about your Twitter followers? These 8 young entrepreneurs share their answers to you. Read More

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything? Are they just a fad or will they actually move the needle on your business bottom line? Here are three ways that hashtags can be us Read More

I was talking to a conference planner not long ago, pitching some of the Speaker Sponsor speakers, and he told me that if a speaker was any good they wouldn’t need to market themselves or get anyone to do it for them. Really? Well, I guess if you’re Hillary Clinton or Tony Robbins, you can basicall Read More

If you’re using video as a part of your integrated marketing strategy (and if you’re not please start), you might have been focusing on YouTube instead of Facebook. That needs to change.
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When was the last time you looked at a website and said, “Gosh that is some beautiful SEO work there?” Most website owners want their site to look professional and interesting to consumers. Great! A nicely designed site will help you capture business. However, a well-designed site optimized for sea Read More