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If a guest has a bad experience, 95% of them are likely to tell someone about that experience. Far fewer people are apt to tell someone about a good experience. What are some best practices for dealing with a negative comment or post on your social media channels? Read More

Because blogs go beyond the “hard sell” you also have the opportunity to attract a fairly wide following if you know what you’re doing. Updating your blog regularly with content that your customers actually want to read is the key to get them coming back for more. Uncovering content that appeals to Read More

Seven strategies business leaders can use to tap into their critical thinking powers to make better-informed decisions. Read More

Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success. Read More

Is LinkedIn worth the effort? Absolutely – there are just under 200 million unique users who visit the site each month, users from around the world – that’s a whole lot of potential customers. You can use your company page on LinkedIn to publish all of the essential information about your small bus Read More

n a 2014 study done by Comscore Future in Focus, it is quite evident that Google remains to be the leader in the United States when it comes to search engines, accounting for more than two out of every three searches done by users. Though Search is one of the more mature areas of digital marketing, Read More

The numbers don’t lie: the popular photography app Instagram has nearly 200 million active users monthly. Are you tapping into this engaged group of social media users? With brand reach on Facebook declining slightly, now is a great time to spread out your brand’s social media presence, and Instagr Read More

Learn about the best ways to monetize a blog from this panel of 26 experts. You'll find a variety of different suggestions and opinions from this group of experts. Read More

What's your life like working online? How many hours of work do you put in? A few online marketers and writers tell their tales. Read More

When creating content for a marketing campaign, sometimes your primary goal is to motivate your audience to take action. Whether it’s signing up for an email newsletter, visiting your website or purchasing a product, how do you make your content persuasive enough that the audience takes action? Her Read More