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Every business owner and entrepreneur is tempted to indulge, too. But instead of an extra scoop of chocolate peanut butter ice cream, small business owners indulge themselves with business spending that's counter-productive or worse. Read More

An interview with Andrew Wicklander, founder of Ideal Project Group, about why it's important for entrepreneurs to always be creating. Read More

Interview with Gary Vaynerchuk, New York Times bestselling author and founder of Wine Library TV and Daily Grape, on publishing, marketing his new project, his radio show, and more. Read More

If you’re lucky, writing blog posts comes naturally. Congratulations! You’re probably a talented writer who can just sit down and write whatever comes to your head. However, there are plenty of us out there who can’t really do that. Instead, we have to rely on some pre-writing strategies to help us Read More

You could call them motherhood statements, such as never discount your price or all small businesses must be on Twitter. It may seem easier and safer to just go along with these statements and follow what is said. The problem is if you automatically do this it can stop innovation and opportunities. Read More

If you’re determined to expand your sales this year, you’ve probably brainstormed creative ways to achieve your goal. Ideas like breaking into new territories, adding to your products or services or expanding your team so you can serve more of your market are probably on that list. But you may not Read More

In business and in life, understanding how to deal with failure is just as important as succeeding. Indeed, how we handle failure is often an indication of whether or not we will succeed in the end. Consider how you can turn failure into your next chance to succeed. Read More

If you’re marketing your business’s products or services as environmentally friendly, you’d better watch out. According to the latest Cone Green Gap Trend Tracker survey, Americans strongly disapprove of companies whose green marketing efforts are less than honest. Some 71 percent who will stop buy Read More

There have been a few blog posts here on Blogging Bookshelf that I’ve been a little nervous about publishing. That nervousness usually stems from me not knowing how my readers are going to react to what I’ve posted. The funny thing is that those posts are the ones that end up getting me the most tr Read More

Anyone who’s been on a cruise before knows that the cruise experience is all about customer service, from the attendants who clean your room and turn down your bed, to the wait staff and entertainers who make it their job to delight you in every way.

Having been pampered and indulged for a week, Read More