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You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

There are 5 things that can destroy your entrepreneurial dream if you're not careful. Read more from Melinda Emerson at Small Business Trends to learn what they are now. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

There are millions of stragglers out there who have either ignored or filed away the questionnaire – perhaps never to surface again (till a Census taker comes a knocking). And that’s a shame – for business owners and communities alike. Because just by answering 10 simple questions, we can all directly affect the quality of life, services, and job creation in our communities. Read More

Big companies have rushed head long into the social media space creating social media departments and titles like Social Media Strategist, Community Manager, and Director of Conversation. You know, I’ve never been very big on job titles, but I also think stuffing social media participation into a department or job function limits the way organizations should be thinking about social media. Read More

22 forward-thinking marketers you need to know including Seth Godin, Chris Brogan, Anita Campbell, Gary Vaynerchuk and many more. Read More

Home-Based Business is a topic I will stand on a soap box for. Because the liability (and property) repercussions of NOT properly insuring a Home-based Business can be devastating. Read More

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More