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BizBox explains how even elite fashion magazine Vogue is responding to the economic downturn. Read More

Getting rich the quick and easy way is not a new lure of course. Twitter is just the newest way to spread the word. Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More

You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More

Watch Perry Belcher discussed about Copywriting. Read More

Involving community and customers in providing feedback about your products isn't the only way to innovate your company. In the future, especially around public facing jobs at companies, we should expect brands to involve the community in defining what those roles should be. Read More

SEOMoz is famous for its generous advice. This post is no different. If your website depends on traffic, you need to be reading YOUMoz (the user community) and SEOMoz. Rand Fishkin and his team set the bar for the SEO community. Read More

Tim Ferris doesn't like the word marketing. Instead he explains to an audience at a seminar how he got his book on the bestsellers list just by persuading people to talk about him (which one could argue is marketing no matter what Tim decides to call it.) Watch this video for some of Tim's techniques on selling yourself and by extension your pro Read More

A small business may also be a family business and, if so, trouble can ensue if care isn't taken from the start. Family rivalries and dynamics finding their way into the business environment, unclear job designations and uncertainty about each member's contributions are only some of the problems that may come up. As a result, like any other busi Read More