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The video in this blog post not only serves as a blueprint of guerrilla marketing usable for any small business. It is an example of guerrilla marketing for a real product. Just watching it got me to check out the company's Website. When it comes to making your service or product stand out from the crowd, what are you really doing? I think this p Read More

A concise guide to what it takes to impress a business angel investor Read More

It's hard to allocate where your money should be spent when you're a startup and you sometimes have to stretch every dollar. Bootstrapping doesn't have to be hard though. If you decide to promote your own company, read on for nearly free fifteen do-it-yourself tactics and get ahead of your competition! Read More

Viral marketing gets a lot of hype. Maybe that's because that's precisely what it is, hype. And who can blame the hypists for hyping up the hype? But it really is more than hype. It's a valid marketing strategy. But what is it and who does it benefit? Read More

Now that 3 years have passed since I got my graduate degree (and the founding of my current startup), I think I can make fun of it a bit. Read More

There are numerous great resources out there to help you raise venture capital or angel financing. But there are some parts of the process that few people talk about. And they're important; especially for startups raising money for the first time. Read More

A couple of months ago, I talked to a business associate who was rightly frustrated with her boss, the owner of a specialty manufacturing company. The owner believed that landing a sweet deal with a top-tier customer was the solitary key to success; getting the order exactly right was at the bottom of the company's to-do list. Such an approach can Read More

Are there patterns in the marketing mistakes small and midsize companies make? Longtime B2B marketer (and Hubspot customer) Rebekah Donaldson thinks so. She's noticed six "gotchas" when it comes to CEO-led decisions about marketing and lists them in a new ebook called Six Marketing Gotchas that CEOs Can Avoid. Read More

One of my favorite types of content to create here at HubSpot is video. Inspired by a new "viral video" that I have been working on (to be launched next week!), here is a list of 10 video qualities that encourage others to share video content throughout blogs and social media sites. It's not a specific equation to creating viral content; it Read More

Twitter is really awesome. You might want to check out this stunning stats and study it and make it the most of it. Read More